Social sharing option
The initial version of the sharing option placement was below the fold, underneath the description. For the user to have access to the sharing option, he would have to scroll down to be able to see the sharing option. After conducting research, we noticed different placements of the sharing option depending on the purpose of the application. As we wanted to make the sharing option more accesible and visible inside the application, we decided to place the sharing icon in the upper right corner of the screen, close to the wishlist icon.
This way, sharing option would be placed above the fold, visible at a first interaction with the page and close to the product image (the item that would be shared).
We also wanted to take advantage of the user's often behaviour of screenshotting the product display image. Instead of just having a screenshot, why not make it delightful by making a customised sharing shot with the brand logo personalising the image? (as seen below).