Background
About me
I have an extensive background in tech startups and products, owning the end-to-end process from research to exploring and defining the user experience and fleshing out high-fidelity solutions. I also have a background in engineering which gives me a better understanding of how platforms are built from a tech perspective.
I have experience working with tech companies and startups that range from SaaS, legaltech to healthtech, ecommerce and music tech, helping them to scale and bring their product to life. Proficient at boiling down complex problems and technical constraints, paired with a strong product sense, I focus on delivering business value by reaching a consensus with user researchers, product managers and developers to create delightful, user-centred solutions that are in line with business objectives. I thrive in collaborative, inclusive environments.
I have been working with companies such as Shogun, Capitalise, Houst (formerly Airsorted), Allplants, Farfetch, JAAK, Zero-1,Juro, Fitch and Kalo (formerly Lystable).
My responsibilities included owning the end-to-end product design process, starting from discovery, user-testing and identifying user pain-points, understanding the product's market, exploring, designing, prototyping and testing the appropiate user experience to fleshing out high-fidelity solutions for their products and contributing to their existing design system or improving it.
I've been an Entrepreneur in residence of Entrepreneur First, an incubator that specialises in supporting people to build technically defensible companies from scratch. Companies founded on the programme solve hard problems using commercialised applications of unique and cutting-edge technology. You can read more about my tech background in EF's interview and WIRED's article.
I also have two Bachelor Degrees in Computer Science and Graphic Design, which acted as a foundation to complement an abstract, creative thought process with tech-oriented skills, gaining the necessary framework and skills to be able to have a birds-eye view on what makes a good tech product, from a usability and technical point of view, as well as aesthetically.
